Less is More. The message is simple and bold. The pointilated profile gives an interesting viewpoint, as if Mies is looking at the words. IIt is also inspiring. The idea behind the pointilation is to play off the restoration of Crown Hall. As if to say, When Crown Hall is restored, so will Mies' image. I am currently working on some adds that will incorporate Crown Hall into the ad.
This ad I designed to go inside a display that would accompany the Mies Society Bands. I like this ad because it is bold, yet has a sense of humor. It shows Mies as a relaxed figure with a boldness added by the text font. Also, the fact that he is wearing a Mies band kind of plays off the heading. The question is What Would Mies Do? Would he buy a band? The picture answers yes, yes he would, and he would be damn proud of it. The display will most likely be placed in a high traffic convenience shop location. When someone is in line waiting for the a coffee or a bagel, they might look at a sign for 5-10 seconds. So the ad needs to be short, interesting, and to the point. It answers what the product is, where the money goes, and how much it costs. Simply and with interest.
